lipstick effect 口紅效應

lipstick effect 
繁: 口紅效應
簡: 口红效应

口紅效應（Lipstick Effect），又稱「低價產品偏愛趨勢」，指人們處在經濟危機或經濟不景氣的情況下，會因收入減少或擔憂前途等原因，削減對奢侈品的消費，但仍有強烈的消費慾望，因而改以購買其他較便宜的替代品，以此作為安慰劑。

大蕭條「口紅效應」重現　美經濟衰退響警報（2025年5月11日）。點新聞，取自https://www.dotdotnews.com/a/202505/11/AP681fe72ae4b063fcd17e59c4.html

The lipstick effect, the idea that consumers splurge on small luxuries like lipstick in economic downturns, has long been a reliable trend in the beauty industry.  

Lipstick Effect Out, Skin Health In: The Wellness Takeover (2025, Apr 3). Forbes. Retrieved from https://www.forbes.com/councils/forbesbusinesscouncil/2025/04/03/lipstick-effect-out-skin-health-in-the-wellness-takeover/