loss aversion 損失迴避

loss aversion 
繁: 損失迴避
簡: 损失回避

事實上，這種心理效應有科學根據，名為Loss-Aversion（損失迴避），意味人們對「失去的事物」賦予更高價值。

「自殺式」營銷 (2023年9月5日)。今日信報，取自https://shorturl.at/jJICb

Loss aversion refers to the psychological tendency to feel the pain of losses twice as strongly as the pleasure of equivalent gains.

How Loss Aversion Affects Investment Decisions (2025, Apr 3). Forbes. Retrieved from https://www.forbes.com/sites/andrewrosen/2025/04/03/how-loss-aversion-affects-investment-decisions/