earned media value (EMV) 媒體價值

earned media value (EMV)  
繁: 媒體價值 
簡: 媒体价值 

總合以上兩點，韓星已經成了流行代名詞是沒錯，但為何精品品牌一定要找他們當代言人？關鍵就在於 Earned media value （媒體價值，EMV）。 

韓國流行娛樂的驚人力量！爲什麼百年精品紛紛簽下韓國代言人、甚至成了時裝週的不可缺少的嘉賓？(2024年3月6日)。GQ Taiwan，取自https://t.ly/sjGe9 

The report measured earned media value (EMV) over a 12-month period from March 2023 to February 2024 to rank the top brands. 

Amazon ranks as top brand on TikTok by earned media value: report (2024, Aug 1). Marketing Dive. Retrieved from https://www.marketingdive.com/news/top-brands-tiktok-by-earned-media-value-report-amazon/722978/