gamification 遊戲化

gamification  
繁: 遊戲化 
簡: 游戏化 

SHEIN不只擁有中國的生產優勢，更將中國電商產業高度遊戲化的行銷方式大力推送出去。 

電商新王者SHEIN：比快時尚更快的「極速時尚」廉價浪費（2024年1月22日）。轉角國際，取自https://global.udn.com/global_vision/story/8663/7726202 

It also uses “gamification” strategies to boost customer engagement on its shopping app which is used by millions of people worldwide. 

The rise and rise of fashion giant Shein (2024, Jun 8). BBC. Retrieved from https://www.bbc.com/news/articles/cp991n2v0m2o