parasocial relationship 準社會關係

parasocial relationship
繁: 準社會關係
簡: 准社会关系

他指出，但觀眾與網紅的關係其實是單向關係，網紅並不認識觀眾，但觀眾卻認為與網紅有特殊的情感連結，這又被稱為「準社會關係」，也是驅使民眾消費的重要情感因素。

網紅推薦商品成風潮 易發生過度消費（2023年8月21日）。Yahoo新聞，取自https://t.ly/1SHPo

This phenomenon, called a parasocial relationship, leads audience members to believe they have a close association or even a friendship with a personality, when the relationship is actually one-sided – often, the content creator may not know the viewer even exists.

Why are TikTok creators so good at making people buy things? (2023, Aug 21). BBC News. Retrieved from https://www.bbc.com/worklife/article/20230818-why-are-tiktok-creators-so-good-at-making-people-buy-things