indirect advertising 間接宣傳

indirect advertising
繁：間接宣傳
简：间接宣传

無綫電視（TVB）於2015年底《萬千星輝頒獎典禮》加插藝人吃炸雞環節，被通訊事務管理局裁定間接宣傳，罰款15萬元；後又在《東張西望》中宣傳其收費網絡頻道「myTV SUPER」，遭通訊局發警告。

台慶食炸雞罰款 TVB覆核遭駁回（2021年1月1日）。明報，取自 https://news.mingpao.com/pns/港聞/article/20210101/s00002/1609439179313/

Hong Kong’s biggest free-to-air broadcaster, TVB, on Thursday lost a legal bid to justify its “indirect advertising” of a fast food chain’s fried chicken during a programme in 2015.

TVB loses court case over fried chicken. (2020, December 31). rthk. Retrieved from https://news.rthk.hk/rthk/en/component/k2/1568044-20201231.htm?spTabChangeable=0