livestreaming e-commerce 「直播帶貨」

livestreaming e-commerce
繁：「直播帶貨」
简：「直播带货」

結合了近年風行的視頻直播與網紅KOL線上促銷兩種性質，直播帶貨（直播主持人一邊主持營銷節目一邊帶動大規模的即時物品交易）瞬即成了今天中國零售業的新常規。

疫情催化營銷革命　網紅直播帶貨風靡（2020年4月25日）。香港01，取自 https://www.hk01.com/周報/463677/

Livestreaming E-Commerce is promoting and selling goods through influencer streams on their own social media channels, most often housed on China’s online shopping malls.

Live Streaming E-Commerce Is The Rage In China. Is The U.S. Next?. (2020, December 10). Forbes. Retrieved from https://www.forbes.com/sites/michellegreenwald/2020/12/10/live-streaming-e-commerce-is-the-rage-in-china-is-the-us-next/?sh=12018c3e6535