embedded advertising 植入式廣告

embedded advertising
繁：植入式廣告
简：植入式广告

無綫電視近年不忿因植入式廣告被判罰款入稟挑戰通訊局決定，又批評扼殺生存空間，通訊局即日（28日）起就放寬植入式廣告建議諮詢1個月，又強調表達手法要自然及不突兀。

通訊局就放寬植入式廣告諮詢公眾　表達手法要不突兀（2018年3月28日）。經濟日報，取自 https://topick.hket.com/article/2040552/%E9%80%9A%E8%A8%8A%E5%B1%80%E5%B0%B1%E6%94%BE%E5%AF%AC%E6%A4%8D%E5%85%A5%E5%BC%8F%E5%BB%A3%E5%91%8A%E8%AB%AE%E8%A9%A2%E5%85%AC%E7%9C%BE%E3%80%80%E8%A1%A8%E9%81%94%E6%89%8B%E6%B3%95%E8%A6%81%E4%B8%8D%E7%AA%81%E5%85%80

Though often hailed as creative marketing, these placements are considered “embedded advertising” by law, subject to almost the same (if not more) stringent rules than typical advertising.

Should Music Videos Have to Disclose Product Placement?. (2017, August 30). Pitchfork. Retrieved from https://pitchfork.com/thepitch/should-music-videos-have-to-disclose-product-placement/