behavioral economics 行為經濟學

behavioral economics
繁：行為經濟學
简：行为经济学

有「行為經濟學之父」稱號的美國經濟學家塞勒，周一成為2017年諾貝爾經濟學獎得主，以表彰他在「行為經濟學」方面的貢獻。

Richard Thaler顛覆學界「理性」定論 行為經濟學之父獲諾獎（2017年10月10日）。明報，取自 https://news.mingpao.com/pns/dailynews/web_tc/article/20171010/s00014/1507572603189

Influential in the field of behavioral economics, his research showed how traits such as lack of self-control and fear of losing what you already have prompt decisions that may not have the best outcome in the longer term.

We’re all human: ‘Nudge’ theorist Thaler wins economics Nobel. (2017, October 9). Reuters. Retrieved from https://www.reuters.com/article/us-nobel-prize-economics/were-all-human-nudge-theorist-thaler-wins-economics-nobel-idUSKBN1CE0X5