product placement 植入式廣告

product placement
繁：植入式廣告
简：植入式广告

無綫前年中在台慶頒獎典禮安排藝人吃炸雞，被通訊事務管理局罰款後提出司法覆核。通訊局今年2月起收集公眾對植入式廣告意見，逾四成人接受植入式廣告，逾一成人不接受，通訊局認為觀眾普遍對植入式廣告不反感，決定檢討相關條文，務求在可行和適當情况下放寬相關規定及限制。

「四成人接受」 植入式廣告研放寬 通訊局﹕觀眾普遍不反感（2017年9月5日）。明報，取自 https://news.mingpao.com/pns/dailynews/web_tc/article/20170905/s00002/1504548337112

Product placement also faces strict regulations. In 2013, the authority imposed a HK$100,000 penalty on TVB for breaching advertising codes after the watchdog received nine complaints about excessive product placement of a vitamin water drink brand in the popular drama Triumph In the Skies II.

TV industry figures call for more relaxed rules on advertising. (2015, February 9). South China Morning Post. Retrieved from http://www.scmp.com/news/hong-kong/article/1707566/tv-industry-figures-call-more-relaxed-rules-advertising