soft power 軟實力

soft power
繁：軟實力
简：软实力

約瑟夫．奈對國家的硬實力和軟實力進行區分。軍事實力和經濟實力是硬實力，文化等屬軟實力。他把軟實力定義為「通過吸引力，而非強迫或交換，得到自己所想的能力」。約瑟夫．奈從國家的文化、政治理念和外交政策3大方面來衡量一個國家的軟實力。

概念鏈接：何謂軟實力？（2011年4月20日）。文匯報，取自 http://paper.wenweipo.com/2011/04/20/ED1104200024.htm

Coined by Nye in the late 1980s, the term “soft power” — the ability of a country to persuade others to do what it wants without force or coercion — is now widely invoked in foreign policy debates.

Nye, J. (2004, May). Soft Power: The Means to Success in World Politics. Foreign Affairs. Retrieved from https://www.foreignaffairs.com/reviews/capsule-review/2004-05-01/soft-power-means-success-world-politics