O2O (online to offline) 線上到線下

O2O (online to offline)
繁：線上到線下
简：线上到线下

同一時間，從線上走向線下的品牌，也催化了Pop-up 的成長，陳卓卓指出，不少公司由線上到線下（online to offline），他們傾向開設「伸手可及」的實體店，讓消費者親自試用旗下的各式產品。

零售游擊戰 Pop-up愈演愈烈新（2017年5月15日）。明報，取自https://news.mingpao.com/pns/dailynews/web_tc/article/20170515/s00004/1494785582561

Chinese internet startups in the online-to-offline (O2O) category are getting a cold shoulder from private equity and venture capital funds, as valuations have exceeded projections while good business models are harder to find.

Ren, D. (2016, November 24). China’s O2O darlings risk becoming zero-to-zero as valuations outstrip earnings. South China Morning Post. Retrieved from http://www.scmp.com/business/article/2049046/chinas-o2o-darlings-risk-becoming-zero-zero-valuations-outstrip-earnings