push polling 導向性民意調查

push polling
繁:導向性民意調查
简:导向性民意调查

导向性民意调查(Push polling)民意测验中使用的一种技巧:向被询问者提出关于某争论事项或关于某候选人的非常具体的问题,用以测出竞选中可能出现的话题。某些不择手段的竞选运动工作者会使用此种技巧,在问题中参杂错误信息或误导信息,即将选民“推离”其竞选对手。

導向性民意調查(n.d.)。北京,中国- 美国大使馆,取自http://chinese.usembassy-china.org.cn/jl0200_mann.html

Push polls” — which are not really polls at all — are often criticized as a particularly sleazy form of negative political campaigning. Voters pick up the phone to hear what sounds like a research poll. But there is no effort to collect information, which is what a legitimate poll does.

Push Polls, Defined. (2014, June 18). New York Times. Retrieved from https://www.nytimes.com/2014/06/19/upshot/push-polls-defined.html