neon sign 霓虹燈招牌

neon sign
繁：霓虹燈招牌
简：霓虹灯招牌

霓虹工業源自歐洲，五十年代傳入香港，在沒有互聯網的年代，霓虹燈招牌既是地標，也是有效的宣傳工具，英國著名攝影師Keith MacGregor，出版相片集《Neon City, Hong Kong at Night》，將鏡頭對準霓虹招牌，是「不一樣的香港夜景」，對招牌上的中國書法尤其着迷。

見證逾半世紀光華煉成東方之珠　老師傅留住霓虹餘暉（2014年4月12日）。香港蘋果日報，取自http://hk.apple.nextmedia.com/news/art/20140412/18686757

Chinatown is a series by artist Mehmet Gözetlik that translates well-known trademarks into Chinese. The 20 artworks are based on the logos of western brands. Gözetlik designs the translated logos, then handcrafts neon signs based on the designs.

HKFP Lens: Imagining a Chinese consumer culture through the medium of neon. (2016, October 16). Hong Kong Free Press. Retrieved from https://www.hongkongfp.com/2016/10/16/chinatown-imagining-a-chinese-consumer-culture-through-the-medium-of-neon/