publicity stunt 宣傳噱頭

publicity stunt
繁：宣傳噱頭
简：宣传噱头

惟皮膚科醫生史泰祖指，巿面蝸牛霜內聲稱的蝸牛黏液提取物能否護膚，暫時還未有權威性臨床實驗研究證明，醫學界只認同蝸牛黏液中含蛋白質和膠原質等成份，與市面上常見的護膚品功效大同小異，只能滋潤肌膚，難以即時改善皮膚深層結構或殺菌，故只能視聲稱可減皺、去印、減暗瘡和美白的蝸牛霜廣告為宣傳噱頭。

蝸牛黏液護膚功效存疑（2014年5月6日）。香港蘋果日報，取自http://hk.apple.nextmedia.com/news/art/20140506/18710851

Police in Beijing briefly detained at least two foreigners dressed as Spartan warriors who were taking part in a publicity stunt on the streets of the capital to promote a salad company.

‘This is Sparta!’: Beijing police get hot under the collar about ‘Greek warrior’ publicity stunt. (2015, July 23). South China Morning Post. Retrieved from http://www.scmp.com/news/china/society/article/1843034/sparta-beijing-police-get-hot-under-collar-about-greek-warrior