Goods economy 谷子經濟

Goods economy
繁: 谷子經濟
簡: 谷子经济

內地興起「谷子經濟」源自英文Goods貨品，衍生動漫、遊戲、影視等IP周邊產品，這隻「呱呱揚」是去年「蘇超」江蘇省城市足球聯賽揚州隊的紀念玩偶，還有設計這款與飲品公司合作的手搖玩偶等。

由代工轉向自家設計　揚州玩具公司趁「谷子經濟」浪潮走向世界（2026年3月27日）。Now新聞，取自https://news.now.com/home/international/player?newsId=641495

In recent years, the “Goods economy” wave has swept in, with a market size reaching 170 billion, becoming the new hotspot of the consumer market.

Why are young people obsessed with “Goods”? (2025, Dec 5). Our China Story. Retrieved from https://www.ourchinastory.com/en/16131/Why-are-young-people-obsessed-with-