{"id":82069,"date":"2026-07-21T22:39:09","date_gmt":"2026-07-21T14:39:09","guid":{"rendered":"https:\/\/www.interpreting.hku.hk\/glossary\/?p=82069"},"modified":"2026-07-21T22:39:09","modified_gmt":"2026-07-21T14:39:09","slug":"ambush-marketing-%e5%9f%8b%e4%bc%8f%e8%a1%8c%e9%8a%b7","status":"publish","type":"post","link":"https:\/\/www.interpreting.hku.hk\/glossary\/?p=82069","title":{"rendered":"ambush marketing\u00a0\u57cb\u4f0f\u884c\u92b7"},"content":{"rendered":"\n<p>ambush marketing\u00a0<br>\u7e41: \u57cb\u4f0f\u884c\u92b7<br>\u7c21: \u57cb\u4f0f\u884c\u9500<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u5728\u9019\u5834\u5927\u6230\u4e2d\uff0cLevi&#8217;s \u6c92\u6709\u652f\u4ed8\u534a\u6bdb\u9322\u7d66 FIFA\uff0c\u537b\u900f\u904e\u300c\u81ea\u5bb6\u7403\u5834\u300d\u9019\u500b\u7269\u7406\u8f09\u9ad4\uff0c\u6210\u529f\u5bc4\u751f\u4e86\u4e16\u754c\u76c3\u7684\u9802\u7d1a\u6d41\u91cf\uff0c\u582a\u7a31\u6559\u79d1\u66f8\u7d1a\u7684\u300c<strong>\u57cb\u4f0f\u884c\u92b7<\/strong>\uff08Ambush Marketing\uff09\u300d\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>\u3010\u8a71\u984c\u3011\u88ab FIFA \u4e16\u754c\u76c3\u300c\u5f37\u5236\u6253\u78bc\u300d\uff0cLevi\u2019s \u4e00\u584a\u767d\u5e03\u5e7d\u9ed8\u53cd\u64ca\u8b8a\u300c\u514d\u8cbb\u9802\u7d1a\u66dd\u5149\u300d\u6700\u5f37\u884c\u92b7 (2026\u5e746\u670816\u65e5)\u3002<strong>\u904b\u52d5\u7b46\u8a18<\/strong>\uff0c\u53d6\u81ea<a href=\"https:\/\/shorturl.at\/LwfsY\">https:\/\/shorturl.at\/LwfsY<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Italy&#8217;s competition authority said on Friday it had fined six companies \u200baround \u20ac2.5 million ($2.9 million) in total for \u200cso-called <strong>ambush marketing<\/strong> linked to the Milano Cortina 2026 Winter Olympics, after finding they had \u200bmisled customers over their sponsorship status.<\/p>\n<\/blockquote>\n\n\n\n<p>Italy fines six companies over 2026 Winter Olympic Games &#8216;ambush marketing&#8217; (2026, Jul 17).<em>Reuters<\/em>.Retrieved from <a href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/italy-fines-six-companies-over-2026-winter-olympic-games-ambush-marketing-2026-07-17\/\">https:\/\/www.reuters.com\/business\/retail-consumer\/italy-fines-six-companies-over-2026-winter-olympic-games-ambush-marketing-2026-07-17\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ambush marketing\u00a0<br \/>\n\u7e41: \u57cb\u4f0f\u884c\u92b7<br \/>\n\u7c21: \u57cb\u4f0f\u884c\u9500<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,77,73],"tags":[],"class_list":["post-82069","post","type-post","status-publish","format-standard","hentry","category-all-terms-","category-culture-and-media-","category-social-issues-"],"_links":{"self":[{"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/posts\/82069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82069"}],"version-history":[{"count":1,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/posts\/82069\/revisions"}],"predecessor-version":[{"id":82070,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/posts\/82069\/revisions\/82070"}],"wp:attachment":[{"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=82069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=82069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}