{"id":80437,"date":"2024-08-24T12:52:05","date_gmt":"2024-08-24T04:52:05","guid":{"rendered":"https:\/\/www.interpreting.hku.hk\/glossary\/?p=80437"},"modified":"2024-09-07T23:49:45","modified_gmt":"2024-09-07T15:49:45","slug":"earned-media-value-emv-%e5%aa%92%e9%ab%94%e5%83%b9%e5%80%bc","status":"publish","type":"post","link":"https:\/\/www.interpreting.hku.hk\/glossary\/?p=80437","title":{"rendered":"earned media value (EMV) \u5a92\u9ad4\u50f9\u503c"},"content":{"rendered":"\n<p>earned media value (EMV)\u00a0\u00a0<br>\u7e41: \u5a92\u9ad4\u50f9\u503c\u00a0<br>\u7c21: \u5a92\u4f53\u4ef7\u503c\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u7e3d\u5408\u4ee5\u4e0a\u5169\u9ede\uff0c\u97d3\u661f\u5df2\u7d93\u6210\u4e86\u6d41\u884c\u4ee3\u540d\u8a5e\u662f\u6c92\u932f\uff0c\u4f46\u70ba\u4f55\u7cbe\u54c1\u54c1\u724c\u4e00\u5b9a\u8981\u627e\u4ed6\u5011\u7576\u4ee3\u8a00\u4eba\uff1f\u95dc\u9375\u5c31\u5728\u65bc Earned media value \uff08<strong>\u5a92\u9ad4\u50f9\u503c<\/strong>\uff0cEMV\uff09\u3002\u00a0<\/p><\/blockquote>\n\n\n\n<p>\u97d3\u570b\u6d41\u884c\u5a1b\u6a02\u7684\u9a5a\u4eba\u529b\u91cf\uff01\u7232\u4ec0\u9ebc\u767e\u5e74\u7cbe\u54c1\u7d1b\u7d1b\u7c3d\u4e0b\u97d3\u570b\u4ee3\u8a00\u4eba\u3001\u751a\u81f3\u6210\u4e86\u6642\u88dd\u9031\u7684\u4e0d\u53ef\u7f3a\u5c11\u7684\u5609\u8cd3\uff1f(2024\u5e743\u67086\u65e5)\u3002<strong>GQ Taiwan\uff0c<\/strong>\u53d6\u81ea<a href=\"https:\/\/t.ly\/sjGe9\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/t.ly\/sjGe9<\/a>&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The report measured <strong>earned media value (EMV) <\/strong>over a 12-month period from March 2023 to February 2024 to rank the top brands.\u00a0<\/p><\/blockquote>\n\n\n\n<p>Amazon ranks as top brand on TikTok by earned media value: report (2024, Aug 1).<em> Marketing Dive. <\/em>Retrieved from <a href=\"https:\/\/www.marketingdive.com\/news\/top-brands-tiktok-by-earned-media-value-report-amazon\/722978\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.marketingdive.com\/news\/top-brands-tiktok-by-earned-media-value-report-amazon\/722978\/<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>earned media value (EMV)<br \/>\n\u7e41: \u5a92\u9ad4\u50f9\u503c<br \/>\n\u7c21: \u5a92\u4f53\u4ef7\u503c <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,77,84,73],"tags":[],"class_list":["post-80437","post","type-post","status-publish","format-standard","hentry","category-all-terms-","category-culture-and-media-","category-miscellaneous-terms-","category-social-issues-"],"_links":{"self":[{"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/posts\/80437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80437"}],"version-history":[{"count":1,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/posts\/80437\/revisions"}],"predecessor-version":[{"id":80438,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/posts\/80437\/revisions\/80438"}],"wp:attachment":[{"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=80437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=80437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}