{"id":64922,"date":"2017-07-19T17:39:45","date_gmt":"2017-07-19T09:39:45","guid":{"rendered":"http:\/\/www.interpreting.hku.hk\/glossary\/?p=64922"},"modified":"2017-07-19T17:39:45","modified_gmt":"2017-07-19T09:39:45","slug":"defensive-trademark-%e9%98%b2%e7%a6%a6%e6%80%a7%e5%95%86%e6%a8%99","status":"publish","type":"post","link":"https:\/\/www.interpreting.hku.hk\/glossary\/?p=64922","title":{"rendered":"defensive trademark \u9632\u79a6\u6027\u5546\u6a19"},"content":{"rendered":"<p>defensive trademark<br \/>\n\u7e41\uff1a\u9632\u79a6\u6027\u5546\u6a19<br \/>\n\u7b80\uff1a\u9632\u5fa1\u6027\u5546\u6807<\/p>\n<blockquote><p>\u55ac\u4e39\u9ad4\u80b2\u8868\u793a\uff0c\u7c73\u9ad8\u4f50\u6566\u5148\u5f8c\u63d0\u8d7778\u5b97\u5546\u6a19\u722d\u8b70\u884c\u653f\u7cfe\u7d1b\u6848\u4ef6\uff0c\u622a\u81f3\u5f8b\u5e2b\u51fd\u767c\u51fa\u7576\u65e5\uff0c\u50c53\u5b97\u5224\u6c7a\u5546\u8a55\u59d4\u91cd\u65b0\u88c1\u5b9a\uff0c\u5176\u9918\u6848\u4ef6\u7c73\u9ad8\u4f50\u6566\u5747\u6557\u8a34\u3002\u4e26\u6307\u6d89\u53ca\u76843\u500b\u5546\u6a19\u50c5\u70ba\u516c\u53f8\u8a3b\u518a\u7684\u300c<strong>\u9632\u79a6\u6027\u5546\u6a19<\/strong>\u300d\uff0c\u4e26\u975e\u7d93\u71df\u4e2d\u4f7f\u7528\u7684\u5546\u6a19\uff0c\u4ea6\u4e0d\u6703\u5728\u5168\u904b\u6703\u4e2d\u4f7f\u7528\u3002<\/p><\/blockquote>\n<p>\u4e2d\u570b\u55ac\u4e39\u544aMichael Jordan\u4fb5\u6b0a \u7d22\u8ce0110\u842c\uff082017\u5e747\u670819\u65e5\uff09\u3002<strong>\u7d93\u6fdf\u65e5\u5831<\/strong>\uff0c\u53d6\u81ea <a href=\"http:\/\/china.hket.com\/article\/1861284\" target=\"_blank\">http:\/\/china.hket.com\/article\/1861284<\/a><\/p>\n<blockquote><p>The company told sports.sina.com.cn that the three trademarks are <strong>defensive trademarks<\/strong> and therefore would not stop the company from using the Chinese characters &#8220;Qiaodan&#8221; in its products or advertisements.<\/p>\n<p>A <strong>defensive trademark<\/strong> is applied by a well-known trademark owner for goods or services that are not intended to be used, to prevent other traders from using it.<\/p><\/blockquote>\n<p>Top court upholds Jordan\u2019s IPR over sportswear firm. (2016, December 9). <em>Global Times<\/em>. Retrieved from <a href=\"http:\/\/www.globaltimes.cn\/content\/1022737.shtml\" target=\"_blank\">http:\/\/www.globaltimes.cn\/content\/1022737.shtml<\/a><\/p>\n<p>http:\/\/china.hket.com\/article\/1861284<\/p>\n","protected":false},"excerpt":{"rendered":"<p>defensive trademark<br \/>\n\u7e41\uff1a\u9632\u79a6\u6027\u5546\u6a19<br \/>\n\u7b80\uff1a\u9632\u5fa1\u6027\u5546\u6807<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,80,74],"tags":[],"class_list":["post-64922","post","type-post","status-publish","format-standard","hentry","category-all-terms-","category-business-economy-and-finance-","category-greater-china-region-"],"_links":{"self":[{"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/posts\/64922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=64922"}],"version-history":[{"count":1,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/posts\/64922\/revisions"}],"predecessor-version":[{"id":64923,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/posts\/64922\/revisions\/64923"}],"wp:attachment":[{"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=64922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=64922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=64922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}