{"id":51012,"date":"2015-06-13T23:53:57","date_gmt":"2015-06-13T15:53:57","guid":{"rendered":"http:\/\/www.interpreting.hku.hk\/glossary\/?p=51012"},"modified":"2017-08-16T15:05:07","modified_gmt":"2017-08-16T07:05:07","slug":"audience-rating-%e6%94%b6%e8%a6%96%e7%8e%87","status":"publish","type":"post","link":"https:\/\/www.interpreting.hku.hk\/glossary\/?p=51012","title":{"rendered":"audience rating \u6536\u8996\u7387"},"content":{"rendered":"<p>audience rating<br \/>\n\u7e41\uff1a\u6536\u8996\u7387<br \/>\n\u7b80\uff1a\u6536\u89c6\u7387<\/p>\n<blockquote><p>TVB\u66f4\u9996\u62d2\u62ab\u9732\u7fe1\u7fe0\u53f0\u5e73\u5747\u6536\u8996\uff0c\u5373\u4f7f\u5168\u5e74\u6700\u9ad8\u6536\u8996\u5287\u96c6\u300a\u4f7f\u5f92\u884c\u8005\u300b\u5e73\u5747<strong>\u6536\u8996\u7387<\/strong>\u53ea\u670927.6\u9ede\uff0c\u8dcc\u783430\u9ede\u5927\u95dc\u3002\u696d\u754c\u9810\u6599\u672a\u4f86\u4e00\u3001\u5169\u5e74TVB\u6536\u8996\u6703\u7e8c\u660e\u986f\u4e0b\u8dcc\u3002<\/p><\/blockquote>\n<p>\u9673\u570b\u5f37\u5165\u4e3b\u4ee5\u4f86\u6700\u5dee\u696d\u7e3e\u3000TVB\u76c8\u5229\u8dcc\u5169\u6210\u3000\u62d2\u62ab\u9732\u6536\u8996\uff082015\u5e744\u67081\u65e5\uff09\u3002<strong>\u9999\u6e2f\u860b\u679c\u65e5\u5831<\/strong>\uff0c\u53d6\u81ea<a title=\"\u6536\u8996\u7387\" href=\"http:\/\/hk.apple.nextmedia.com\/news\/art\/20150401\/19097828\" target=\"_blank\">http:\/\/hk.apple.nextmedia.com\/news\/art\/20150401\/19097828<\/a><\/p>\n<blockquote><p>Tham said the data would be translated into the currency widely adopted by advertisers, including TV rating point, target <strong>audience rating<\/strong> point, cost per rating point and reach and frequency to appeal to advertisers.<\/p><\/blockquote>\n<p>Chow, V. (2014, December 4). Now TV to look at new viewing habits.\u00a0<em>South China Morning Post.\u00a0<\/em>Retrieved from<a title=\"audience rating\" href=\"http:\/\/www.scmp.com\/news\/hong-kong\/article\/1654983\/now-tv-look-new-viewing-habits\" target=\"_blank\">\u00a0http:\/\/www.scmp.com\/news\/hong-kong\/article\/1654983\/now-tv-look-new-viewing-habits<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>audience rating <br \/>\u7e41\uff1a\u6536\u8996\u7387 <br \/>\u7b80\uff1a\u6536\u89c6\u7387<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,77],"tags":[],"class_list":["post-51012","post","type-post","status-publish","format-standard","hentry","category-all-terms-","category-culture-and-media-"],"_links":{"self":[{"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/posts\/51012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51012"}],"version-history":[{"count":2,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/posts\/51012\/revisions"}],"predecessor-version":[{"id":65838,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=\/wp\/v2\/posts\/51012\/revisions\/65838"}],"wp:attachment":[{"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interpreting.hku.hk\/glossary\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}